Typeface designed based on the Swedish Tourist Associations (STF) old hand-illustrated and calligraphed membership cards. The development of this typeface started during a summer residency (Building Brands With Type) at School of Visual Arts in New York. The goal was to create a stronger brand identity based on their rich heritage and a clearer connection to nature, while also appealing to a new generation of younger outdoor enthusiasts.
Start 2024, still a work in progress.
