This project was about making Findus appeal to a younger target group and killing the prejudice about frozen food being an embarrassing meal that you eat when no one is watching.
The inspiration for the package design came from the way expensive fashion brands brand themselves in bold minimalistic ways. Another big inspiration was package design for luxurious coffee, chocolate and fancy Italian goods. It is time to bring luxury into the freezers!
A group project done together with Linnea Sonka, Rebecka Alveborg and Augusta Sävblom
Oktober 2023
