HyWatts is developing a modular energy platform designed to deliver scalable, localized power through sun and nuclear technologies, aiming to become a next-generation utility provider.
The project focused on creating a brand identity that balances technical innovation with approachability, making complex energy infrastructure feel more human and accessible.
The visual direction draws from the bold optimism of 1980s technology combined with modern character design, leading to the creation of Wattson — the brand mascot.
The visual direction draws from the bold optimism of 1980s technology combined with modern character design, leading to the creation of Wattson — the brand mascot.
I developed the mascot-concept and illustrated the character, shaping its personality and visual expression. I also worked on the wordmark in collaboration with a colleague, where my hand-drawn lettering formed the basis for the final logo.
Together with my current employer, we developed a cohesive identity system used across brand, website, pitch deck, and 3D visualizations.
September 2025
