Linnea, the creator of the brand Rook, wants to get rid of the prejudices surrounding traditional tailoring and the dying craft. She wants to show a younger target group the value in getting something made according to your body measurements and your wishes. Rook is not your traditional old and dusty tailoring atelier, it is a new and fresh one with a lot of edge and cockyness, just like Linnea.
The tailored letters in the logo are inspired by the feeling of draped fabric, tape and measuring tape. To come back to the craft.
September 2023
