As a big nature fan with a love for hiking, outdoor activities and smart well designed products, I decided to create the brand Stig.
Stig is Swedish for path and also a name that originated from the ancient nordic word stíga which means walk/hike.
Since I first came across freeze dried food I have always thought that it was such a smart invention. Being able to take all the water out from a meal and make a super light product with all the nutritions preserved for several years feels like magic and I feel like a product like that needs more attention and love through design than todays products get.
I am not alone having the combination of love for design and outdoor and I think a new fresh and interesting design could open the eyes to freeze dried food for a pickier target group.
Today's society craves simple solutions to make the day to day as efficient as possible. Cooking takes time. Time that you sometimes want to use for other things. A lot of people buy frozen ready meals to be time efficient from time to time but here are the special perks of freeze dried food: it barley weighs anything, it takes no space and doesn't need a refrigerator nor freeze to last several years without going bad or losing any nutritions. You only need to add hot water to make a warm ready meal. All these perks make this meal solution perfect for hiking where you don't want to carry a lot of weight, but freeze dried food could just as well be eaten as a lunch at the office, at home or wherever you feel like.
I think that freeze dried food has a lot of potential. Today you can only buy then in outdoor stores, but I think they might as well start selling them in regular grocery stores. It is like a canned good that you can store at home to be ready for any crisis or impulsive trip.
May 2024